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November 22, 2005
By: TOM BRANNA
Procter & Gamble signed a three-year sponsorship partnership agreement with Russian Fashion Week. P&G’s Pantene brand will be featured as the key sponsor for three years during Russian Fashion Week, held in Moscow in April and October. Pantene will be heavily marketed and promoted during the show. Russian Fashion Week will include Eastern European designers such as Julia Dalakian, Max Chernitsov, NB Karavay and Avandil, as well as designers from the UK, France and the U.S.
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